Digital Marketing Expert to Share Tips, Trends

Cement Marketing's Alaina Shearer to Speak March 21 at Ohio Wesleyan University
Alaina Shearer

Alaina Shearer

DELAWARE, OHIO – What are the Top 10 trends impacting today’s digital marketing and how should businesses respond? What’s the next big thing? And how can businesses create digital marketing plans that meet these trends?

Alaina Shearer, chief digital strategist for Columbus-based Cement Marketing, will share her insights during a free presentation this month at Ohio Wesleyan University.

Shearer will speak at 3:10 p.m. March 21 in the Bayley Room on the second floor of Ohio Wesleyan’s Beeghly Library, 43 Rowland Ave., Delaware. The event is sponsored by the university’s Woltemade Center for Economics, Business and Entrepreneurship. It will be streamed live and archived online at for those unable to attend.

Shearer founded Cement Marketing in 2009 after recognizing the need for businesses to design and develop websites that also attract audiences through search and social optimization.

Previously, she created award-winning interactive work at Fahlgren advertising as the company’s senior interactive copywriter. She also writes Ms. Single Mama, a blog for single mothers that attracts 20,000 unique visitors per month. Learn more about Shearer and Cement Marketing at Read her blog at

Shearer is speaking at Ohio Wesleyan as part of the Woltemade Center’s continuing series of marketing experts. Founded in 1985, the Woltemade Center helps students to integrate business theory and practice, and provides resources to benefit the local and regional business community. Learn more at

Founded in 1842, Ohio Wesleyan University is one of the nation’s premier small, private universities. Ohio Wesleyan offers more than 90 undergraduate majors, sequences, and courses of study, and 23 NCAA Division III varsity sports. OWU combines an internationally focused curriculum with off-campus learning and leadership opportunities that connect classroom theory with real-world practice. Located in Delaware, Ohio, OWU’s 1,850 students represent 41 states and 45 countries. The university is featured in the book “Colleges That Change Lives,” listed on the 2013 President’s Higher Education Community Service Honor Roll with Distinction, and included on the “best colleges” lists of U.S. News & World Report and The Princeton Review. Learn more at

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